The history of Littlewoods
Littlewoods was first associated with the football pools and many of you will still recognise the name as having stemmed from those origins.
The company was quickly able to build a base of customers and soon moved into the world of catalogues. Mail order was soon at the forefront of what the company set out to achieve.
In more recent times, a merger brought the company together with former rivals at Shop Direct. Today, the Shop Direct Group is responsible for many of the biggest names in UK retailing. Indeed, we're told that they are currently the largest online retailer in the UK.
Some of their brand names include the likes of Additions Direct, Empire Stores, Kays and Marshall Ward. They also bought the rights to the Woolworths name after the collapse of that company.
So what is Littlewoods, specifically, all about these days?
It's clear that the group have significant buying power, allowing them to remain extremely competitive on pricing.
Still based in Liverpool, Littlewoods are well known for the quality of service that they offer. They've expanded the range of products that they sell too and they stock a vast range of leading brand names.
You can make online savings using Littlewoods discount codes, enabling you to pay even less on everything from electronics to clothing and furniture.
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